FAQ

Straight answers.

How I work, what to expect and how engagements are scoped. If your question isn't here, just ask.

How does an engagement usually start?

With a conversation about the problem, the people involved and the systems you use. For larger or less defined work, a Business Systems Review gives us a workflow map, the key bottlenecks and a prioritised plan before any build begins.

How do you price?

Each engagement is scoped to agreed deliverables and quoted once the scope is clear. Ongoing support is agreed separately, within a defined scope.

Are you a marketing agency?

No. I focus on business systems: AI-assisted workflows, CRM, ecommerce operations and custom software. Growth and creative work is one part of that, and it works best when it is connected to the systems behind it.

How do you use AI?

For the repetitive parts of a workflow, such as extracting information from documents, preparing drafts or summarising evidence. Decisions that matter keep a person in the loop with a clear approval step and a record of what changed.

Which systems do you work with?

Common ones include Zoho CRM, HubSpot, Shopify, Gorgias, Xero, A2X, Excel, Google Ads and Meta, plus custom software built with React, TypeScript, Node.js and Python. This is hands-on experience rather than partner status or certification.

Will I need to replace my existing software?

Usually not. I start with what you already use and connect it where that makes sense. A custom tool is built only when it does a job your current software can't.

Who does the work?

I do. You deal with me directly from the first conversation to handover.

Can you support the system after handover?

Yes. Ongoing support can cover maintenance, monitoring and improvements within an agreed scope.

Is my data and the work confidential?

Yes. Client work shown on this site is described without naming the business, and anything you share stays between us.

Where are you based?

Melbourne. I work with businesses remotely and in person where it helps.

Still have a question?

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