Client work is described without naming the business. Work inside my own ecommerce business and personal builds are labelled as such, and every project shows where it actually stands.
A tender-intelligence application that brings opportunity intake, source evidence, scoring and director decisions into one structured workflow, with approved pursuits handed straight into CRM.
Operational tools built inside the ecommerce business I run: trading performance, stock cover, reorder preparation, supplier purchase orders and customer care, reviewed in one place.
A native Shopify storefront with a structured catalogue, model comparison, a property finder, manuals and buying guides for a specialist equipment retailer.
A year-on-year analysis of sales, traffic, conversion, order value, products and shipping for a specialist awnings retailer, plus an advertising change pack of 17 proposed changes for approval.
Vertical creatives for Meta, offer messaging, an advertising account review, search-demand research and a plan for expanding into new areas.
Extraction and indexing of an 11-document tender pack: searchable text, document categories, compliance expiry dates and a report-ready summary.
Existing creator footage turned into short-form edits with hook variants, on-screen copy and matching ad headlines and primary text.
Package messaging that makes bundles and upgrade choices easier to understand, an HTML product section and concise ad-copy variants.
Draft bills and expenses prepared in Xero, A2X mapping cleanup, supplier-invoice comparison, shipping analysis and evidence packs for fulfilment issues.
Products and apps I designed and built myself. They are not client engagements, but they show the same approach: one specific need, turned into a tool people can use.
Research and pilot preparation for linking pattern data, measurements, grading, tech packs, checks and release approvals in apparel product development. Pattern export has been tested. Factory validation, physical fit and production use have not been completed, so this sits here as an emerging capability rather than a finished product.
Tell me where the work gets stuck, which systems you use and what a better result would look like.