Software, data, AI: the language can make you feel like an outsider in your own business. You do not have to learn it. You need someone who understands it and explains it to you in plain words and real numbers.
The acronyms can make the work look harder than it is, so that you feel you cannot question it. You can. The questions that matter are simple: what is this costing me, what would fix it, and what will the fix change. Anyone who cannot answer those in plain language should not be building for you.
The place your business is quietly losing time or money.
A rough view of what fixing it involves, before you commit.
Someone accountable who explains each step. Then you can stop worrying about the how.
Every decision gets explained in terms of your business and your team, never in acronyms. You should always understand why something is being built, what it is meant to change and how you will know it is working. That is not dumbing it down. That is the job.
AI is not magic, and it is not the threat or the saviour the headlines sell. Used carefully, with people reviewing and approving what matters, it lowers the cost of building the tools your business needs, which means more of them are finally worth building. More on that.
No acronyms, no homework. Tell me what is bothering you about the business.