Diagnostics, account reviews, copy and creative, built on what the numbers actually say.
When revenue moves, the usual reaction is to change the ads, because that is the lever closest to hand. Often the real cause sits elsewhere: a product page that does not convert, an order value that has drifted, shipping costs that put buyers off, or messaging that no longer matches the offer. I start by finding out which it is.
A structured read of sales, traffic, conversion rate and order value, broken down by product and by shipping, so you can see where the result is actually changing and why.
Reviews of Google Ads and Meta accounts: structure, targeting, budgets, tracking and creative. The output is a prioritised change pack you approve before anything is changed.
Clear offer messaging, product descriptions and package copy that explain what is being sold, who it is for and why it is worth the price.
Static ad creative and short-form vertical video edits, with several hook variants per concept and matching ad copy, ready to test.
Planning for new campaigns, new product lines or new regions: what to launch, in what order, with what budget and what to watch.
Where it makes sense, I can run the accounts as well, with the same diagnostic view behind the decisions. It is one part of the work, not the whole of it.
Reviews end in a written change pack: what I found, what I recommend, the order I would do it in and why. You approve, adjust or reject each item. Creative and copy come as drafts for review, with the reasoning behind each variant. You stay in control of the brand and the budget.
Because I also build reporting, operations tools and integrations, the diagnostic does not stop at the ad account. If the problem is stock, fulfilment, data quality or a broken process, I can see it and, where it is worth it, build the fix. See Business Systems, AI & Custom Software.
Start with a diagnostic or an account review, and decide what to change from there.